Alumni Weekend is one of Ripon College’s largest annual events. Despite its significance, the event lacked a cohesive visual identity and strategic direction. One of the biggest challenges came to engaging younger alumni, whose attendance had been consistently low in the last couple of years. By collaborating with the Office of Advancement, I led the development of a refreshed brand identity that feels vibrant, youthful, and energetic, capturing the spirit of a weekend filled with celebrations, activities, and meaningful reconnections.

The rebrand was introduced in 2025, appearing across postcards, invitations, email campaigns, and social media promotions.