Vita Plena

I developed the branding for Vita Plena, an initiative focused on early detection and continuous support for Peruvian women at risk of hypertension, diabetes, obesity, and cancer. The visual identity was designed to reflect trust, care, and accessibility, which are at the core of a program that blends community-based outreach with scalable digital support. Through warm colors, clear typography, and recognizable cultural graphic elements, the brand communicates prevention as an everyday, collective practice rather than a one-time medical event. The result is a system that feels supportive, human, and practical for the women it serves.